Communication Strategies to Make Public Engagement More Effective

During the 'IAP2 2018 Australasia Conference, Shake It Up!' in the Gold Coast, Australia, our Managing Director Kristian Jaakkola presented 'Communication Strategies to Make Public Engagement more Effective'. As a guest speaker of the event, Kristian discussed:

  • Engagement design principles for communicating complex topics in simple, intuitive ways
  • How interactive design, gamification, and publishing for different devices and platforms can reach a bigger and more diverse audience.
  • Examples of data visualisation

Drawing on various real cases from Australia, Europe, and the USA, Kristian provided examples and pointers on improving the practice of communication in public engagement. 


For those that missed the live presentation, you can watch a recording of it below:



Communication Strategies to Make Public Engagement More Effective, presented by Kristian Jaakkola

Thank you to the International Association for Public Participation Australasia (IAP2 Australasia) for hosting the event and having ArneTech. IAP2 is an international member association which seeks to promote and improve the practice of public participation or community and stakeholder engagement, incorporating individuals, governments, institutions and other entities that affect the public interest throughout the world. IAP2 is the leading public participation Association in Australasia and IAP2 Australasia is the largest IAP2 affiliate in the world. Learn more about IAP2 or the conference at https://www.iap2.org.au.